I was joking around with a friend today and remembered an old commercial from a few years ago that (I think?) was for Maxwell House... Somebody opens a sealed can of powdered coffee and music comes on: Smells fresh, fresh! Exciting... It's so exiting to me!"
I found the original song (by Kool & the Gang) that the commercial spoofs but I can't seem to find a video of the commercial anywhere. If you happen to find it, please drop a link in a comment!